Welcome

Since summer 2013, I am a professor of quantitative marketing and consumer analytics at the University of Mannheim in Germany. Since January 2019, I am a Co-Director of the Mannheim Center for Data Science.

My research interests are primarily in empirical quantitative marketing, marketing analytics and business economics. I study the allocation, dynamics and measurement of marketing activities and their impact on consumer behavior, product demand and firm performance in various industries such as the automobile industry, the financial industry or the media industry. Methodically my research is based on empirical modeling, applied econometrics, machine learning (in particular natural language processing and computer vision) and experimental studies (including large scale field experiments). The results of my research have been published in international peer-reviewed journals such as Journal of Marketing, Journal of Marketing Research or Marketing Science. Research on the impact of brand equity on customer acquisition, retention, and profit margin won the 2012 H. Paul Root Award and the 2012 Robert D. Buzzell / Marketing Science Institute Best Paper Award.

I earned a Masters degree in Economics from the University of Zürich, Switzerland in 2001 and a PhD in Business Economics in 2005 from the University of St. Gallen, Switzerland. Between 2005 and 2008, I was a postdoctoral research fellow at Columbia Business School in New York. Before joining the University of Mannheim Faculty of Business Administration in 2013, I worked as an Assistant Professor of Quantitative Marketing at the Department of Business Administration at the University of Zürich.
 
Florian Stahl  •  Professor of Marketing  •  University of Mannheim  •  Mannheim Business School
L5-2  •  68161 Mannheim  •  Germany   •   E-mail: florian.stahl@bwl.uni-mannheim.de